Five Reasons Why You Should Prototype Your Idea Before Developing It
Every business venture starts with a unique idea and a vision to provide the market and its consumers with a product they not only need but desire. However, ideas alone aren’t enough to impress investors, engage targeted audiences or take on human resources — key ingredients for the execution of any successful project. A good beginning is often the result of learning from trial and error and requires an immense amount of in-depth research and thorough knowledge of market conditions and consumer demand.
This is why prototyping is crucial for the success of any business project — it can give you the insight that you need and allows for the anticipation of risks and problems that can be met with swift solutions. Regardless of your industry, investing in prototypes can make the difference required for your idea to stand out and do well in the market.
My company works with brands and individuals to develop web platforms and apps, so prototyping is a process we’re very familiar with. If you are looking for more reasons to build an actual prototype before jumping on to production or development, here are five reasons why, as well as a few tips on how to get started.
Prototyping gives you a sense of clarity.
When you’re starting things from scratch, it can be easy to lose sight of your basic idea and stumble over ambitious visions of the future, which rarely ends well. As a startup, it is imperative for your team to have a streamlined vision of your project.
A prototype can act as a roadmap for everyone involved to bring your vision a step closer to reality. As a process, leverage the research required in prototyping to analyze your purpose, focus your efforts on delivering a better experience for your clients and craft a unique value proposition in the market.
It allows you to market through visual representation.
If you are trying to win an investor’s interest, having a working prototype makes it easier to deliver your idea and offer them a glimpse of what you’re trying to create. Prototypes can provide a firsthand experience of your product or service that will surely surpass any thoroughly crafted document.
People love talking about tangible things rather than theoretical ideas. Creating a prototype makes your idea tangible and provides a visual representation that gains more attention as it is experienced by the market. In this case, instead of you selling your idea, it is the idea that does all the work.
It is an easy way to get real feedback.
Successful ideas are built on reliable statistics and market research. More specifically, you need all the information you can get on your target audience’s attitudes, interests, and engagements.
Acquire this data by recording consumer and market response during the prototyping process and use it for further developments. As a result, you can get a feel for what people are saying about your idea, what more they are looking for and what they would like to change. This information can provide an efficient blueprint for the evolution of your idea into something that specifically caters to your chosen market and ultimately elevates your market advantage.
Prototyping helps you better plan your project and scale cost.
Time and money are limited resources for most entrepreneurs and business enthusiasts. Certain factors such as budget, strategy, and return on investment for implementing your project have to be taken into account. A prototype gives you a better idea of the level of work required in implementing your project and decent estimates of how much it is likely to cost.
Use the prototyping process as an opportunity to define the plan and allocate the right balance of required time and budget to transform your idea into a product that delivers profit and value. This allows you to save time and money with key insights on practical nuances.
It creates trust and increases brand confidence.
Business ideas and their success are predicated on the amount of trust people have in the idea’s capacity to achieve its goals. Without prototyping, a finished project may incite doubt in observers, due to the lack of information regarding the project and its ability to deliver what the idea initially promised.
Prototyping bridges that information gap prior to execution and allows your brand to build a personal relationship with investors and consumers alike. It makes it easier for them to gauge your project’s potential growth and builds your credibility.
Below are a few important takeaways to ensure that prototyping is done in the most efficient manner.
• Using the right tools is very important. Make sure you choose the one that serves your requirements the best. We’ve been using Adobe XD for UI/UX development and have found great success with it.
• Creating a cross-functional team is important to ensure that developers don’t miss out on small details, including user experience and the usability of the prototype, which are essential.
• Regular in-house testing of the prototype is also important to ensure that there’s always feedback available. This ensures that the prototyping is done efficiently.
From helping you define your concept, providing you the opportunity to resolve unforeseen issues, getting timely insightful feedback and allowing you to better manage your time and capital, prototyping is essential to a business’s success. It significantly helps straighten out the process of taking your idea a step closer to its actual form and increases its chances of becoming the next success story.
POST WRITTEN BY
Co-founder and Chief Marketing Officer at TekRevol, Abeer creates and delivers meaningful digital experiences for clients
Sourced From Forbes.